How can I create Salesforce Reports Based on HubSpot contact information? (pt-br)
Last updated: April 10, 2025
Below, you can find a few examples of reports you can build in Salesforce using HubSpot data.
Before creating these reports, you'll want to map over the Original Source and Original Source Drill-Down 1 properties from HubSpot to Salesforce. Find instructions for this here.
Individual Owner Contact/Lead View
For Leads:
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Leads folder and the Leads report type, then click Create.
- Select All Leads from the Show dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button agan and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Change the Report Format to Matrix.
- Drag Lead Owner from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Run Report and save your report.

For Contacts:
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Accounts & Contacts folder, then select the Contacts & Accounts report type.
- Click Create.
- Select All Accounts from the Show dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button agan and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Change the Report Format to Matrix.
- Drag Contact Owner from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Run Report and save your report.

Leads Generated by HubSpot by Source
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Leads folder and the Leads report type, then click Create.
- Select All Accounts from the Show dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button again and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Change the Report Format to Matrix.
- Drag HubSpot Original Source from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Add chart to set up a visual chart of your data.
- Click Run Report and save.

HubSpot Generated Leads by Status
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Leads folder and the Leads report type, then click Create.
- Select All Accounts from the Show dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button again and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Change the Report Format to Matrix.
- Drag Lead Status from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Add chart to set up a visual chart of your data.
- Click Run Report and save.

Opportunities from HubSpot by Stage
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Opportunities folder and the Opportunities with Contact Roles report type, then click Create.
- Select All Opportunities from the Show dropdown.
- Select Any from the Include dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button again and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Change the Report Format to Matrix.
- Drag Stage from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Add chart to set up a visual chart of your data.
- Click Run Report and save.
Won Opportunities Generated by HubSpot
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Opportunities folder and the Opportunities with Contact Roles report type, then click Create.
- Select All Opportunities from the Show dropdown.
- Select Any from the Include dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button again and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Click the Add Filter button again and set another filter for Stage equals "Closed Won."
- Change the Report Format to Matrix.
- Drag Close Date from the left sidebar and add it as a column grouping (where you see Drop a field here to create a column grouping).
- Click Add chart to set up a visual chart of your data.
- Click Run Report and save.

Revenue Generated by HubSpot
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Opportunities folder and the Opportunities with Contact Roles report type and click on Create.
- Select All Opportunities from the Show dropdown.
- Select Any from the Include dropdown.
- Select Created Date from the Date Field dropdown.
- Set the Range to All Time.
- Click the Add Filter button and set a filter for HubSpot Original Source not equal to "" (blank).
- Click the Add Filter button again and set another filter for HubSpot Original Source Drill-Down 1 not equal to “SALESFORCE.”
- Click the Add Filter button again and set another filter for Stage equals "Closed Won."
- Change the Report Format to Matrix.
- Drag Amount from the left sidebar and add it as a row grouping (where you see Drop a field here to create a row grouping).
- Click Add chart to set up a visual chart of your data.
- Click Run Report and save.

Revenue Generated by Campaign
- Within Salesforce, navigate to Reports.
- Click on the New Report... button.
- Select the Campaigns folder and the Campaigns report type, then click on Create.
- Select All Campaigns under the Show dropdown.
- Change the Report Format to Summary.
- In the Preview section, click on the Show dropdown and click on Details to display the report details.
- Drag Total Value Won Opportunities from the left sidebar and drop it onto one of the campaign rows.
- Click the dropdown arrow in the Total Value Won Opportunities header and select Summarize this field...
- Check the box under Sum, then click Apply.

- Click on Add Chart and set the Sum of Total Value Won Opportunities as the Y-Axis and Campaign Name as the X-Axis.
- Click Run Report and Save.
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