Last updated: April 10, 2025
If you assign a subscription to a contact then they opt out of receiving emails from you, you can still send an email to them from their contact record in the CRM by giving them a one time legal basis.
- In your HubSpot account, navigate to CRM > Contacts.
- Click the name of the contact.
- On the contact record, click the email tab.
- Click Add a subscription to assign a subscription. Enter a subscription type, assign lawful basis for communicating with the contact, and provide an explanation for consent.
- Or, click Give one-time legal basis.
With GDPR enabled in your account, unsubscribe links are added to your sales emails by default. This includes sequences and one-to-one emails sent from a contact record in the CRM.
If they have opted out of all email and unsubscribed from a sales email, then you will not be able to send any form of email to this contact.