Which HubSpot features are optimized for international businesses? (ja)
Last updated: April 10, 2025
With HubSpot’s growth internationally it is becoming increasingly important for us to meet the needs of our global customers base. With that in mind, we are striving for HubSpot to be accessible to any business, across the globe. We’ve implemented features that will allow you to excel at inbound marketing in your location, and that will help you follow the best practices of your market.
Data
My business needs to abide by the EU Privacy/Cookie Law. Can I use HubSpot?
Yes. In HubSpot, you have the ability to easily set a Privacy Policy and notice, so that your website visitors can turn off all cookie/IP tracking. Learn how to set this up here.
Is HubSpot Safe Harbor certified?
Yes. HubSpot is U.S.-E.U. & U.S.-Swiss Safe Harbor compliant. HubSpot complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. HubSpot has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor Program or to view HubSpot's certification, please visit http://www.export.gov/safeharbor.
Keywords
Can the Keywords data be customized to my location?
Yes. In the Keywords application, you can set your location (which are based on countries with the most HubSpot customers). Learn how to set your location here. By default, the Keywords tool collects data across all countries and based on data from various providers. Currently, you can set the Keywords tool to collect data specific to your region if your company has a major presence in any of these countries:
- Argentina
- Australia
- Austria (rank and difficulty only)
- Brazil
- Canada
- Colombia (rank and difficulty only)
- Denmark
- Ecuador (rank and difficulty only)
- Estonia (rank and difficulty only)
- Finland
- France
- Germany
- Greece (rank and difficulty only)
- Hong Kong
- India
- Ireland
- Israel
- Italy
- Japan
- Korea (rank and difficulty only)
- Kuwait (rank and difficulty only)
- Latvia (rank and difficulty only)
- Lithuania (rank and difficulty only)
- Mexico
- Netherlands
- New Zealand (rank and difficulty only)
- Norway
- Poland
- Portugal (rank and difficulty only)
- Romania (rank and difficulty only)
- Russia
- Singapore
- South Africa (rank and difficulty only)
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates (rank and difficulty only)
- United Kingdom
- United States
- Vietnam (rank and difficulty only)
Does HubSpot Keyword tracking incorporate larger international search engines (i.e. Baidu in China)?
No. The Keywords tool primarily uses the Google search engine. However, a user can set their locale and we will reference the local version of Google to serve results (i.e. google.de for Germany, google.co.jp for Japan, etc.). Learn more about localizing the Keywords tool and what regions that we currently support.
Content
Does HubSpot support any content translation integrations for creating multi-language websites?
No. This is on our roadmap for development, but currently, we do not offer any integrations with translation management services.
Can I target Smart Content based on a viewer’s country?
Yes. Smart Content is now targetable by a viewer’s IP country. To learn how to get started with Smart Content read this.
Do foreign languages (including foreign language characters) work in the email tool?
Yes. Foreign language characters should work within the Email tool to include non-Latin character sets.
Can I schedule emails to be sent according to my timezone?
Yes. Emails sends will be based on the time zone you have set. Learn how to set your time zone here.
My business is based in the Middle East and our weekends are different than U.S. weekends. Can I send my workflow emails every day of the week, including Saturday and Sunday?
Yes. In the new Workflow tool, if you go to each Workflow’s settings, you can select No under to Execute steps on business days only.
Can I customize the unsubscribe verbiage at the bottom of my emails?
Yes. You can edit your template settings to customize the unsubscribe verbiage however you’d like, as long as you do not remove any of the required dynamic tokens.
- {{ unsubscribe_link }}, {{ unsubscribe_anchor }} or {{unsubscribe_section }}
- {{ site_settings.company_street_address_1 }}
- {{ site_settings.company_city }}
- {{ site_settings.company_state }}
- {{ site_settings.company_zip }}
Does HubSpot’s email tool include a double opt-in feature?
Yes. Currently, this feature is in Beta testing and available upon request. If you’d like to take part in the Beta test please contact your HubSpot Inbound Marketing Consultant or Channel Consultant to have your portal gated for the feature.
Can I set customize CAN-SPAM addresses for multi-region email marketing?
Yes. This is an Enterprise-only feature.
Can I localize the date/time format for my RSS subscriber emails?
Yes. This information is now customizable. For instructions on how to change this setting read this document.
Contacts
Can I import leads with foreign characters?
Yes. Foreign characters are supported in the import process. To import a list that includes foreign characters “Save as…” the original file as a UTF-16 .txt format and then import as you normally would. For detailed export instructions visit this Quick Answer article.
Will I be able to map my leads’ provinces and postal codes to HubSpot?
Yes. Instead of our contact fields being U.S.-centric (zip code & state), these fields are called Postal Code and State/Region so they are applicable to any business, anywhere.
Will I be able to import my .CSV files, which are semi-colon-separated instead of comma-separated?
Yes. We know that European files saved as .CSV are instantly semi-colon-separated instead of comma-separated. This will not cause any errors when you upload the file.
Will HubSpot detect my contacts’ LinkedIn profiles if they don’t have their profile URLs as .com?
Yes. The Contacts tool will also be able to detect your contacts’ non-US LinkedIn profiles.
Is IP Time Zone in my local time zone?
Yes. Time Zone settings are managed at the customer portal level, so data for your portal will be shown in the local time zone you set your portal to.
Can I modify the validation message in Forms?
Yes. HubSpot now offers standard form validation errors translated into the following languages right out of the box:
- Danish
- German
- Spanish (Spain)
- Spanish (Mexico)
- Finnish
- French
- Italian
- Japanese
- Dutch
- Polish
- Portuguese (Brazil)
- Swedish
- Chinese (China)
- Chinese (Hong Kong)
To change your form’s language simply select the Options tab in the Forms editor and select the desired language from the Error message language drop-down.
Landing Pages
Can I create a landing page with foreign language characters?
Yes. Foreign language characters will work with the HubSpot COS.
Blog
Can I create blog posts with foreign language characters?
Yes. Foreign language characters will work with the HubSpot COS.
Does HubSpot support right-to-left reading content (i.e. Hebrew & Arabic)?
No. The COS is customizable at the CSS level to allow for right-to-left content alignment, but it is not a feature HubSpot currently offers support for.
Can I customize the static text on the my HubSpot blog to be in my language?
Yes. You can edit static text within the COS Blog app, to include:
- “RSS Feed”
- “Click here to read/write comments”
- “Tags”
- “Posted by”
- “Subscribe” (editable through the Forms app)
- Everything associated with the comment form (except Comment error codes - on the Blog tool roadmap)
Can I customize the timestamp format on my blog posts?
Yes. To learn how to set your local time in the Blog tool read this.
When people subscribe to my blog, will the autoresponder be in my language?
Yes. All email text is now editable through the Email app.
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