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Content Hub™

Content Marketing Software

Get a demo Get started free

Create and manage personalized content experiences across the customer journey.

The role of content has evolved beyond just a lead generation tool. Marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. With Content Hub, get everything you need to create and manage content at scale. 

Solutions to Your Top Content Marketing Challenges

Simplified user interface of using content remix to create image, SMS, social, and blog content

Create Content

Transform your customer journey into a memorable experience. Craft dynamic and personalized content that speaks directly to your audience's needs, driving engagement and building brand affinity at every step. With powerful analytics and CRM data to help optimize your content, create content experiences that truly hit home.

Popular Features

Content Remix
Make your content work hard — without the hard work — by generating additional content formats out of a simple blog post in minutes.

Brand Voice
Keep your content consistent and on-brand by creating new, AI-generated content that tracks and uses your unique brand voice.

Scalable CMS
Build a website for your business with HubSpot’s CMS software to drive traffic, generate leads, and grow revenue.

AI Blog Writer
Create compelling blog posts in a flash with help from AI.

Lead Capture
Use HubSpot forms to capture leads and sync them automatically with your CRM to drive your business forward.

HubSpot AI

Let AI-powered tools do the heavy-lifting for you, with features including content writing, report generation, and more. 

Simplified user interface of HubSpot's file manager

Manage Content

Take control of your content assets with Content Hub, the ultimate single source of truth for your entire organization. Easily manage, update, and distribute all your content from one central location, ensuring everyone has access to the most up-to-date and relevant materials. Streamline your workflow and keep your content strategy on track with centralized asset management.

Popular Features

SEO Recommendations
Optimize your website pages and blog posts to rank higher in search engines with actionable insights and data.

Advanced Analytics & Reporting
Empower your team with analytics powerful enough for an analyst, but accessible enough for everyone.

Memberships
Create membership-based content that creates a truly personalized out-of-the-box website experience.

Video & Podcast Hosting
Record and embed video and podcast content across your website, emails, and other marketing programs. 

A/B Testing
Test variations of your pages and content to see what performs best.

Content Embed
Use content embeds to publish HubSpot-built content to your WordPress site.

Content Marketing Software That
Grows With You

Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.

Free

No credit card required

$0/month

Popular features

  • Landing pages
  • Website builder
  • AI blog
  • Basic SEO recommendations
  • Managed cloud hosting
  • Connect a custom domain

Starter

Starts at

$20/month per seat

Popular features

  • Everything in Free
  • No HubSpot branding
  • Additional website pages & blog posts
  • Personalization tokens
  • Live chat & email support

Professional

Starts at

$500/month

(3 seats included)

Popular features

  • Everything in Starter
  • Content remix
  • Brand voice
  • Podcasting
  • Dynamic personalization
  • Content management
  • Memberships and gated content
  • Content optimization and reporting

Enterprise

Starts at

$1,500/month

(5 seats included)

Popular features

  • Everything in Professional
  • Multisites
  • Content approvals
  • Permissioning and teams
  • Activity logging
  • Custom objects
  • Serverless functions
Get a demo of premium editions Get started with free tools

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

It’s already easy to use. But we’re still here for you.

We’re here to help your whole team stay ahead of the curve as you grow.

Free Courses & Certifications
Grow your skills with free HubSpot Academy courses and certifications.

24/7 Customer Support
Get help by calling, chatting with, or emailing our customer support team.

App Marketplace
Deliver personalized content at the right place and time with apps for marketers. 

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 888-482-7768

After just 6 months, customers using HubSpot's content tools increase inbound leads by 99%.

See How Customers Use Content Hub to Grow Better

Rankmi

How Rankmi Became the Foremost HR Resource in Latin America 

The Challenge

Rankmi needed to deliver country-specific content, boost website MQLs, and track progress effectively.

The Solution

Rankmi now uses HubSpot to deliver relevant, targeted content, streamline website updates, and track progress in one central location. As a result, Rankmi creates new landing pages in under 5 minutes while achieving a 35% increase in MQLs.

“We are experts in HR and wanted to communicate that with our audience across the continent. Anything that you need to know, from how to do a performance review or something as simple as building a culture in your organization, you can come to us.” - Jean Pierre Barroilhet, Inbound Marketing Manager, Rankmi

Read the full case study

G2 Badge: Best Results, Mid-Market, Summer 2023
G2 Badge: Best Usability, Mid-Market, Summer 2023
G2 Badge: Leader, Mid-Market, Summer 2023
G2 Badge: Leader, Summer 2023
G2 Badge: Leader, Enterprise, Summer 2023
G2 Badge: Leader, Europe, Summer 2023

Voted #1 in 291 Categories

Read case studies

All-in-one content software for creating meaningful customer journeys.

Get a demo Get started free

Frequently Asked Questions

You can access the HubSpot CMS developer documentation to learn more about Content Hub, explore developer features, and connect with the HubSpot CMS developer community.

A content management system (CMS) is software that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.

HubSpot’s content marketing software allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you're providing your customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.

You can get started for free with HubSpot’s free CMS tools, or if you’re looking for more advanced features to help scale your content marketing operations, HubSpot also offers premium features in its Starter, Professional, and Enterprise editions of Content Hub.

Content Hub, Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Operations Hub are each part of our complete customer platform to help you grow better. When you use two or more products together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

Popular HubSpot content marketing features include:
  • SEO recommendations to improve your search rankings
  • Lead generation features like landing pages and forms 
  • Content repurposing software
  • Dynamic content blocks 
  • AI-powered content writing tools
  • Beautiful, pre-designed website themes
  • Reporting and analytics to understand what happens when people land on your pages and why
  • An easy-to-use drag-and-drop website builder 

Powerful alone, even better together.

Each product in HubSpot’s platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

  • Marketing Hub

    Marketing automation software to help you generate leads and automate marketing that drives growth.

    Learn about Marketing Hub

  • Sales Hub

    Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

    Learn about Sales Hub

  • Service Hub

    Customer service software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.

    Learn about Service Hub

  • Operations Hub

    Operations software that syncs your apps, cleans and curates customer data, and automates processes — so all your systems and teams work better together.

    Learn about Operations Hub

  • Commerce Hub

    Commerce Hub

    B2B commerce software designed to help you streamline your opportunity-to-revenue process so you get paid faster, increase revenue, and save time.

    Learn about Commerce Hub