Service Limits and Updates

As the underlying database that powers each HubSpot product, HubSpot CRM Free is the heart and soul of your HubSpot software. It goes far beyond simple contact management, aiming to give you incredible insight into every contact so you can build deeper relationships with your buyers at scale. HubSpot CRM Free is available as a single free edition which includes “lite” versions of select features in our paid products, denoted with an asterisk in the packaging tables for the Marketing Hub and Sales Hub below.

Contact management

Build views and run automated actions to easily manage your contacts and data.

Contact website activity

Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.

Companies

Store records for every company in your database. View all your company details and communications in a single place.

Deals

Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.

Tasks & activities

Store, track, manage, and report on the tasks and activities that make up your relationships with customers.

Gmail, Outlook, and Microsoft Exchange integrations

Connect HubSpot to your Gmail, Outlook, or Microsoft Exchange inbox to send emails from your HubSpot account, and access dozens of other useful, time-saving tools.

App Marketplace integrations

Explore the HubSpot App Marketplace and connect your HubSpot account to hundreds of popular business apps through third party- and HubSpot-built integrations.

Template marketplace

Extend the look and functionality of your web content by installing any of the many free or premium themes or modules from HubSpot’s template marketplace.

Custom support form fields

Add custom fields to your support forms to gather the right information for your team, and generate tickets.

Ticketing

Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.

Prospects

Use the prospects tool to see which companies are visiting your site, and see any available insights about them, too.

Forms

Create standalone, embedded, and collected forms to gather the contact details that your business needs.

Form automation

Send automated emails after form submissions to start nurturing leads.

Email automation

Segment and personalize your marketing with automated email nurturing.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Ad retargeting

Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.

Shared inbox

Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.

Mobile inbox

Access your shared inbox in the HubSpot mobile app. Stay productive on the go with the tools you need to collaborate and provide support efficiently.

Reporting dashboard

Get data on your marketing, sales, and customer service performance. Use the data to know how you're doing and where to improve.

Email tracking & notifications

Track one-off emails to contacts. Receive real-time notifications when emails are opened or clicked.

Email templates

Save and reuse your most helpful emails. Share them with your team for faster and more consistent communication.

Canned snippets

Create a bank of reusable answers for frequently asked questions that you can quickly add to live chats or emails to save time and help customers faster.

Documents

Build a library of resources and collateral that you can easily share with contacts. Get insight into when and where they are most engaged.

Meeting scheduling

Share a link with contacts that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.

Conversational bots

Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.

Live chat

Chat 1-to-1 with visitors as they browse your site, and give them the information they need about your business.

Channel switching

Allow live chat agents to switch their communication channel with customers from live chat or Facebook Messenger to email, while still keeping the conversation open and on the same thread.

Team email

Connect team-wide email addresses to your shared inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.

Deal pipeline

Keep track of deals and predict future revenue based on how likely they are to close.

Landing pages

Create responsive landing pages built to convert using our drag-and-drop editor.

Website pages

Create responsive website pages with built-in assets and editors, or work with developers to create custom pages that still keep editing simple.

Email marketing

Send bulk emails that are tested and optimized for different devices. Create better emails with a drag-and-drop editor and personalization tokens.

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Custom properties

Associate specific data points with contacts, companies, and deals.

Quotes

Create and send quotes on beautifully branded templates, powered by data in your HubSpot CRM.

HubSpot mobile app

Work and sell from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

Data sync

Automatically sync data two ways between HubSpot and dozens of popular third-party apps. Only available for select HubSpot-built integrations.

Historical sync

Sync your existing data to HubSpot right away, and pass updates between connected third-party apps as they occur.

Default field mappings

Connect matching information from connected third-party apps to HubSpot using HubSpot's standard fields.

Email reply tracking

Track which contacts responded to each email sent through the HubSpot email tool. Use that data in reporting, lists, automation (for Professional and Enterprise paid editions only), and view it on the contact timeline.

Email health reporting

Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.

Marketing events object

Store, track, and manage marketing event data from the API or an event integration.

1-to-1 email

Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.

User management

Add new users, or deactivate or remove existing users from your HubSpot account.

Custom user permissions

Set and edit the level of access for each new or existing user. Control what tools they can use and whether they can view, edit, or communicate with different object records. Manage access to select CRM activities to establish operating boundaries. At any time, export and view all users and their permissions.

Slack integration

Create tasks, get notifications, see and share contacts — directly in Slack. No more switching between tools.

Drag-and-drop editor

Easily create, edit, and publish pages across your website, landing pages, and blog using a visual drag-and-drop editor that requires no custom code to use.

Mobile optimization

Create content that looks good on multiple device types, and see it before it goes out.

Blog

Create search engine-optimized content for your blog based on best practices, and scale your content production.

Design manager

Build custom templates and styles. Create custom JavaScript, HTML, HubL, and CSS assets right where the pages are published.

Connect a custom domain

Use your own domain to gain search authority. Host landing pages, blogs, and website pages on HubSpot by connecting your domain via the domain manager.

Subdomain and country code top-level domain availability

Connect your HubSpot account to a subdomain and/or country code top-level domain of a single brand's URL to host landing pages, blog posts, and other content you create inside your account.

Built-in AMP (Accelerated Mobile Pages) support for blogs

Get built-in Google AMP support for all blog content to help ensure a good mobile experience and SEO.

Website themes

Pick a theme to easily change the look and feel of your entire site globally, out-of-the-box. Developers can design a theme folder of pre-built modules, styles, and layouts to keep your website consistent at all times.

Local website development

Develop on HubSpot using the tools, technologies, and workflows you prefer. Use tools like GitHub or popular front-end frameworks to handle version control.

Advanced menus

Update your site’s navigation in one central place to implement changes across your entire site.

Multi-language content creation

In-language variants of a specific page will automatically be associated together, making your content easier to manage as you scale. See HubSpot’s supported languages.

Site export

Export an HTML file of all your pages and web assets.

Blog import

Quickly bring over blog content from a different platform into HubSpot.

Blog export

Export a CSV file of all your blog posts.

Website traffic analytics

See how your content is performing with detailed filters like bounce rate, average time on page, and more.

Premium hosting

Host your content and files on a fully managed and optimized infrastructure that scales with your business. Includes standard SSL certificate, content delivery network (CDN), web application firewall (WAF), and 24/7 security monitoring and threat detection.

Website structure import

Import the URL slug, title, and meta description for each of your external pages into HubSpot.

Custom domain security settings

Allow your IT teams to manage the security of your HubSpot-hosted content, dictating how external visitors access your website for maximum protection.

SEO recommendations & optimizations

Identify SEO issues across your website, and learn how to optimize your pages to get more organic traffic.

Content library

Create a centralized repository of your digital content, where site visitors, prospects, or existing customers can download files, access marketing content, or view external sites and portfolios.

Automatically-generated XML sitemap

Sitemaps help search engine web crawlers determine the structure of your site so they can crawl it more intelligently.

Apex hosting and redirects

Host your website pages, landing pages, and blog posts on your root domain (e.g. https://hubspot.com). Redirect from your root domain to a subdomain (https://hubspot.com >> https://www.hubsp.com) and vice versa.

Calling SDK

Integrate VOIP providers like AirCall with the communicator on the contact timeline. No extensions or plugins required.

Product library

Build a product library, reference products in content, tickets, and more, and report on the performance of different products. Use the data to see which products and services are selling best.

Stripe payment processing

Start accepting payments alongside your HubSpot CRM by integrating your Stripe account as your payment processor. For each transaction, HubSpot will add a 0.75% platform fee on top of Stripe’s transaction fee for the use of Commerce Hub tools to create a payment experience. Subject to additional terms.

Invoices

Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.

Payment links

Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more.

Subscriptions

Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.

B2B checkout

Create an exceptional, mobile-optimized checkout experience for your customers featuring an order summary, customizable fields, and any additional terms included in the checkout description. Data captured is automatically added to your HubSpot CRM.

Cookie management tools

Create and manage cookie banners on your website to capture tracking consent from your website visitors.

Social logins

Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.

CRM import

Allows customers to import CRM data into HubSpot.

CRM export

Allows customers to export CRM data from HubSpot.

Breeze Copilot (Beta)

An AI-powered assistant available everywhere you go in HubSpot. With Breeze Copilot, you can get personalized insights and recommendations about leads, customers, and engagements; generate content; and get routine tasks done quickly in your HubSpot Smart CRM.

Set target markets

Identify your target markets using key company attributes like industry, company location, employee range, and more. See how many companies are in your target market(s) and total addressable market, and your percentage of market penetration. Edit, clone, save, or delete target markets to adapt with evolving business strategies.

Company keywords filter

Use 1,500+ company keywords to refine your target markets, including industries, business type, specific keywords, and more.

Set intent criteria

Choose which criteria are most important for signaling intent by selecting specific pages on your site, minimum required number of visits, recency of that visit activity, and more.

Intent orchestration

See an interactive list of high-fit companies showing intent and take immediate action. Filter by companies in your target market(s), website visit time frame, traffic source, specific pageviews, lifecycle stage, deal stage, and more.

Intelligence tab

Use the intelligence tab to quickly and conveniently understand the visit activity and data hygiene of any company in your HubSpot Smart CRM directly within the company record.

Buyer intent overview

The intent funnel shows you a visual look of your total addressable market (TAM), who from that TAM is showing intent, and which of those companies are currently engaged with your company and are in your HubSpot Smart CRM. You can also see a list of top high-fit, high-intent companies with the ability to quick-add them to your Smart CRM. Plus, break down your TAM even further with a market penetration view.

Data test

See the percentage of data enrichment coverage available for your contact and company records.

Top visitor email digests

Send daily, weekly, or monthly email digests highlighting buyer intent from companies with the most website visits.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Additional Limits in the Marketing Hub

1,000 static lists
1,000 smart lists
1,000,000 objects per portal (applies to Marketing Starter)
Maximum of 3,000 sessions per month (applies to Marketing Basic)
Up to 15 million contacts maximum, depending on your subscription
- The limit on the number of contacts listed here is an overall product limit, and is not your Maximum Contacts number for the purposes of your subscription. You should refer to your Order for the detail on your contact limit.

* This feature is also included in HubSpot CRM Free. Limits that apply are noted in the feature description or from within the product.

All Free Tools

Smart CRM includes access to all the free tools listed in the “Free Tools” table above.

Reporting dashboard

Get data on your marketing, sales, and customer service performance. Use the data to know how you're doing and where to improve.

Shared inbox

Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Custom properties

Associate specific data points with contacts, companies, and deals.

Slack integration

Create tasks, get notifications, see and share contacts — directly in Slack. No more switching between tools.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data, and more predictable outcomes.

Permission sets

Quickly configure user permissions, such as access to templates, playbooks, or call transcription.

CRM import

Allows customers to import CRM data into HubSpot.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Duplicate management

Use artificial intelligence to identify and merge duplicate records.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Teams

Organize your account by teams. You can rotate leads, sort through content, and easily report on each team's performance.

Custom reporting

Build custom reports that leverage contact, company, and deal data from your contacts database alongside sales activity data, so you can answer key business questions in one place.

Standard contact scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Presets

As an admin, easily configure users and teams within your HubSpot account. Create email signatures, manage notifications, and choose defaults such as home screen, dashboard, language, and date and number format.

Salesforce integration

Keep your Salesforce and HubSpot data in sync and up-to-date. Take sales actions right from records inside Salesforce.

Single sign-on

Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. Run reports on the data associated with custom objects, and use custom object data for marketing automation, better segmentation, and more personalized content.

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

All Free Tools

Marketing Hub includes access to all the free tools listed in the “Free Tools” table above.

Forms

Create standalone, embedded, and collected forms to gather the contact details that your business needs.

Form automation

Automate what happens after a form is submitted to start nurturing and converting leads.

Email automation

Segment and personalize your marketing with automated email nurturing.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Ad retargeting

Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.

Simple ad automation

Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.

Shared inbox

Set up a shared inbox — for all incoming email, live chats and more — that your whole team can work from, easily managing 1-to-1 communications at scale.

Team email

Connect team-wide email addresses to your shared inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.

Conversational bots

Scale live chat using bots. They can qualify leads, collect and store contact data, book meetings, and send leads to the right salesperson.

Email marketing

Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.

Email health reporting

Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.

Mobile optimization

Create content that looks good on multiple device types, and see it before it goes out.

Reporting dashboard

Get in-depth, customizable data on your marketing performance, so you know how you're doing and where to improve.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Custom properties

Associate specific data points with contacts, companies, and deals.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

HubSpot mobile app

Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

Live chat

Have 1-to-1 live chats with visitors as they browse your site, and give the information they need to turn them into qualified leads.

1:1 technical support

Get access to our global HubSpot customer support team so you can get the answers you need quickly.

HubSpot payments

Accept digital payments alongside your CRM with HubSpot’s built-in payment processing tool. Processing fees for HubSpot payments vary by region as listed here. HubSpot payments is currently only available for customers in the United States, the United Kingdom, and Canada with a bank account in these regions. Subject to underwriting approval and additional terms.

SEO recommendations & optimizations

Identify SEO issues across your website pages, and learn how to optimize your pages to get more organic traffic.

Subdomain and country code top-level domain availability

Connect your HubSpot account to a subdomain and/or country code top-level domain of a single brand's URL to send email and host other content you create inside your account.

Website traffic analytics

See how your content is performing with detailed filters like bounce rate, average time on page, and more.

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data and more predictable outcomes.

Permission sets

Quickly configure user permissions, such as access to marketing and website tools.

Calls-to-action

Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.

Product library

Build a product library, reference products within your content, and report on the performance of different products. Use the data to see which products and services are selling best.

Cookie management tools

Create and manage cookie banners on your website to capture tracking consent from your website visitors.

Social logins

Let users sign in to HubSpot using the Google or Microsoft OIDC-based social login, making it easy for them to log in while enhancing security and your control over who has access.

Personalization tokens

Personalize your touchpoints by dynamically displaying CRM property values such as first name, last name, contact owner, and email address in emails, forms, SMS, and marketing automation content.

Messaging insights (Beta)

Automated insights for high and low-performing marketing messaging that help ensure optimal engagement.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Breeze customer agent

Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.

URL mappings

Redirect traffic from a HubSpot-hosted page to any URL.

SEO analytics

Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they're ranking for.

WhatsApp integration

Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.

Custom views in shared inbox

Create custom views in the shared inbox based on various ticket and conversation properties, helping your team members stay focused and get their work done more efficiently.

Duplicate management

Use artificial intelligence to identify and merge duplicate records.

Collaboration tools

Collaborate on campaigns with your team using an integrated marketing calendar, tasks, and in-app commenting.

Logged-in visitor identification

Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.

Marketing asset comparison reporting

Compare performance metrics for up to 10 marketing emails, forms, campaigns, or social media posts side by side.

ABM tools and automation

Leverage company-based automation with ABM tools such as company scoring, properties, templates, and out-of-the-box reports.

Target accounts home

Create and manage an accounts-based growth strategy with an overview dashboard for all companies marked as target accounts.

Company scoring

Create scores on the company object based on company properties and associated objects.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Google Search Console integration

Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.

Dynamic personalization

Create personalized experiences with dynamic content across channels powered by CRM objects, programmable content, and more.

Programmable email (Beta)

Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.

Smart content for marketing email

Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.

Contact create attribution

Assign credit to marketing tactics and teams with built-in attribution modeling based on contacts created. Measure success across five different multi-touch attribution models.

A/B testing

Run A/B tests on emails to hone in on the best performing variations in copy and design.

Video hosting & management

Host and manage video files within HubSpot. Then embed them onto site pages, in social media, and in emails. Add CTAs and forms within the videos, and track their performance in the custom report builder.

Teams

Organize your users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too.

Custom reporting

Build custom reports that leverage contact, company, and deal data from your contacts database alongside marketing engagement data, so you can answer key business questions in one place.

Standard contact scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

Campaign reporting

Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.

Ad goals

Measure your ad campaigns' performance based on various time-based goals such as number of contacts in a lifecycle stage (leads, MQLs, customers, etc.), cost per contact in a lifecycle stage, and more.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Filtered analytics view

Report on the success of your content based on what’s most meaningful to your business. Filter your analytics by domain, country, or any URL path on your site.

Social media

Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.

Salesforce integration

Keep your Salesforce and HubSpot data in sync and up-to-date.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Presets

Lead scoring

Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.

Breeze social media agent (Beta)

An AI-powered agent that analyzes social performance, company details, audience, industry, and marketing best practices to create multi-channel social media content for Facebook, Linkedin, X, and Instagram.

Draggable chat widget

Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.

Single sign-on

Let users sign in to HubSpot using SAML single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Brand identity (Beta)

Automatically gather and apply brand-specific context — including voice, tone, visual identity, mission, products, and competitive insights — to enable higher-quality AI-generated content. Maintain consistency across channels and scale content creation while keeping your brand’s unique identity intact.

Omni-channel marketing automation

Use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, your website, and chat. Leverage HubSpot integrations to create campaigns across many other channels.

Journey automation (Beta)

Build and report on automated, multi-stage customer journeys that adapt to individual behaviors, providing personalized experiences that drive stronger relationships and revenue.

Customer journey analytics

Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Custom events

Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, lists, workflows, and on the activity timeline.

Limit access to content and data

Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.

Email send frequency cap

Use a cap to set the maximum number of emails contacts should receive in a specific time frame to avoid over-emailing them.

Multi-touch revenue attribution

Assign credit to marketing tactics and teams with built-in attribution modeling based on impact on revenue. Measure success across seven different multi-touch attribution models.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

HubDB for marketing email

Create, import, store, and manage custom data types in a relational data store using HubDB tables, similar to spreadsheets. Use HubDB data to dynamically populate content within the email tool, and use the HubDB API to build apps and sync data with other systems.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Email approvals

Require or request approval before sending a marketing email.

Marketing email single send API

Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.

Event visualizer

Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.

Sensitive Data

Secure and store Sensitive Data like government ID, demographic data, and limited financial data inside your HubSpot account. All Sensitive Data functionality is subject to HubSpot's Sensitive Data terms.

AI social inbox insights (Beta)

Get quick digests on user sentiment, trends, and performance from social post comments, with personalized next steps recommendations.

Multi-account management (Beta)

Connect and manage your organization's HubSpot accounts in one place, with the ability to copy assets, mirror customer data across accounts, and more. Built for multi-organizational businesses with distinct data models or strict data separation needs who want to collaborate across HubSpot accounts.

Lookalike lists (Beta)

Use HubSpot's AI, Breeze, to generate brand new lists of ideal customers by analyzing your existing lists to identify other contacts who share similar attributes and actions.

Additional Limits in the Marketing Hub

1,000 static lists
1,000 smart lists
1,000,000 objects per portal (applies to Marketing Starter)
Maximum of 3,000 sessions per month (applies to Marketing Basic)
Up to 15 million contacts maximum, depending on your subscription
- The limit on the number of contacts listed here is an overall product limit, and is not your Maximum Contacts number for the purposes of your subscription. You should refer to your Order for the detail on your contact limit.

* This feature is also included in HubSpot CRM Free. Limits that apply are noted in the feature description or from within the product.

All Free Tools

Sales Hub includes access to all the free tools listed in the “Free Tools” table above.

Email scheduling

Write one-to-one prospect emails, and schedule them for the right send and receipt time.

Email tracking & notifications

Track one-off emails to prospects. Receive real-time notifications when emails are opened or clicked.

Email templates

Save and reuse your best performing emails, and share them with your team for a faster and more consistent way to communicate with prospects.

Documents

Build a library of sales documents that you can easily share with prospects. Get insight into when and where prospects are most engaged.

HubSpot-provided phone numbers

Leverage first-party phone numbers to receive inbound calls or make outbound calls.

Calling

Place outbound calls from your HubSpot account, and receive inbound calls in your browser or forward them to a personal device. Calls can be recorded and auto-logged in your HubSpot database. To receive calls, you must use a HubSpot-provided phone number.

Meeting scheduling

Share a link with customers that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.

Canned snippets

Create a bank of reusable answers for prospects' most frequently asked questions that you can quickly add to live chats or emails to save time and help prospects faster.

Reporting dashboard

See detailed metrics on sales activity and performance. Use the data to know how you're doing and where to improve.

Shared inbox

Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.

Live chat

Chat 1-to-1 with visitors as they browse your site, and give them the information they need about your business.

Conversational bots

Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.

Team email

Connect team-wide email addresses to your shared inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.

Conversation routing

Automatically assign incoming conversations to the right member of your team.

Email and in-app support

Get immediate access to our HubSpot support through email so you can get the answers you need quickly.

Deal pipelines

Keep track of deals and predict future revenue based on how likely they are to close.

Goals

Measure your team’s performance on a granular level using different types of time-based goals.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Custom properties

Associate specific data points with contacts, companies, and deals.

Quotes

Create and send quotes on beautifully branded templates, powered by data in your HubSpot CRM.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

Stripe payment processing

Sales automation

Automate your sales process and cut time-consuming operational tasks.

HubSpot mobile app

Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

Repeating tasks and task queues

Power through your tasks with automated to-do lists. Set tasks to repeat automatically.

1:1 technical support

Get access to our global HubSpot customer support team so you can get the answers you need quickly.

Slack integration

Create tasks, get notifications, see and share contacts — directly in Slack. No more switching between tools.

1-to-1 email

Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.

Task calendar sync

Sync HubSpot tasks to a Google or Office calendar to get a full picture of your day.

HubSpot payments

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database.

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data, and more predictable outcomes.

Sales content analytics

Analyze the effectiveness of your sales content, including templates, documents, and sequences.

Permission sets

Quickly configure user permissions, such as access to templates, playbooks, or call transcription.

Product library

Build a product library, and report on the sales performance of different products. Use the data to see which products and services are selling best.

E-signature

Get digital signatures for quotes. No more printing and sending hard copies. Learn more about e-signature limits.

Deal tags

Create rules that automatically apply color-coded tags to deals, appearing on the board view, table view, and record page.

Social logins

Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Breeze customer agent

Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.

Lead scoring

Score deals and companies based on fit and engagement criteria. Leverage reporting to improve score quality.

Multiple email signatures

Create and store multiple email signatures for when users send emails through HubSpot Smart CRM from their personal, connected email accounts.

Sales workspace

A centralized place to manage day-to-day sales activities that helps sales reps stay focused and turn more leads into deals.

Coaching playlists

Save your exemplary call recordings into playlists that help you upskill your reps at scale.

Handoffs

Allow reps to book meetings on behalf of other users, or use round-robin rotation.

Custom views in shared inbox

Create custom views in the shared inbox based on various ticket and conversation properties, helping your team members stay focused and get their work done more efficiently.

Duplicate management

Use artificial intelligence to identify and merge duplicate records.

Logged-in visitor identification

Identify logged-in website visitors when they send you a message through live chat, making it easy for your team to send personalized replies.

Sales analytics

A collection of fully customizable, out-of-the-box reports that you can edit and save to your dashboards. Sales analytics reports give you insight into the overall health of your sales pipeline so you can coach your team and improve outcomes over time."

ABM tools and automation

Leverage company-based automation with ABM tools such as company scoring, properties, templates, and out-of-the-box reports.

Target accounts home

Create and manage an accounts-based growth strategy with an overview dashboard for all companies marked as target accounts.

Deal and company scoring

Score deals and companies based on custom criteria.

Account overview

Review account-level deal progress metrics within the company record.

Sequences

Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, and more.

LinkedIn Sales Navigator and CRM Sync integrations

Use the LinkedIn Sales Navigator integration to get LinkedIn insights and send Inmail messages directly via your HubSpot contact records. Use the supplemental LinkedIn CRM Sync to get access to automatic activity logging, data validation, two-way data sync, and ad revenue attribution reporting.

Custom reporting

Build custom reports that leverage contact, company, and deal data from your contacts database alongside sales activity data, so you can answer key business questions in one place.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Teams

Organize your account by teams. You can rotate leads, sort through content, and easily report on each team's performance.

Smart send times

Get suggestions for the best send time for each prospect. Schedule your email to send automatically at that time.

Standard contact scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

1:1 video messaging

Create help videos for customers with your laptop camera or screen-sharing tool. Add them to emails and tickets, or embed them in your HubSpot knowledge articles. All from inside your HubSpot account.

Rep productivity performance

See how productive your reps are using the templates, sequences, and calling tools.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Workflow extensions

Trigger actions and pass data to other tools you use, or to your own custom outside applications.

Forecasting

Create detailed and customized forecasts based on data from your contacts database.

Salesforce integration

Keep your Salesforce and HubSpot data in sync and up-to-date. Take sales actions right from records inside Salesforce.

Automatic lead rotation

Create custom rules to automatically assign CRM records to your sales team.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Playbooks

Build a library of resources and guides for your sales team to follow. Automatically surface recommended content to your team, right when they need it.

Presets

Call transcription and coaching

Gain real-time insight into calls with automatic recording and transcription to help you coach your team and gain visibility into your customer conversations.

Sales email frequency controls (Beta)

Adjust the volume and rate at which emails can be sent through HubSpot Smart CRM by users' personal, connected email accounts.

Breeze prospecting agent (Beta)

Build a qualified sales pipeline with an AI-powered prospecting agent that researches and delivers personalized outreach strategies.

AI meeting assistant (Beta)

Leverage AI to help your reps prepare for upcoming conversations and execute efficient follow-up after.

Deal summaries (Beta)

Effectively manage your deals and prioritize the most impactful next-best actions.

Guided actions (Beta)

Take the right action at the right time with a list of recommended next-best actions.

Conversation intelligence

Leverage AI to gain deep insight into the contents of your teams’ calls.

Draggable chat widget

Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.

Single sign-on

Let users sign in to HubSpot using SAML single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Brand identity (Beta)

Custom channels API

Integrate any text-based messaging channel to your shared inbox.

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. View custom object records, set up workflows, and run reports on the data associated with custom objects. Also available on mobile.

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Deal splits

Give credit to more than one user for a deal. Allocate different percentages of the total deal amount to multiple users to keep track of all their impacted revenue and give credit toward quotas.

Deal journeys

Visualize the impact of different touch points to determine what works best for progressing deals through your pipeline. Understand conversion rates, stage skipping, and how long deals are taking to go from one stage to the next.

Lead form routing

Use forms to qualify leads and book meetings in real time.

Custom events

Sensitive Data

Deal approvals

Configure an approval process that ensures deals are reviewed and approved before they progress through stages.

Interactive voice response

Use interactive voice response (IVR) to automate call management, reduce wait times, and improve the customer experience through customized routing.

Additional Limits in the Sales Hub

1,000,000 objects per portal (applies to Sales Starter)

* This feature is also included in HubSpot CRM Free. Limits that apply are noted in the feature description or from within the product.

All Free Tools

Service Hub includes access to all the free tools listed in the “Free Tools” table above.

Ticketing

Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.

Shared inbox

Organize customer questions, including live chats and emails, in a shared inbox. Accessible to your entire team so you can manage 1-to-1 customer communications at scale.

Mobile inbox

Access your shared inbox in the HubSpot mobile app. Stay productive on the go with the tools you need to collaborate and provide support efficiently.

Team email

Connect team-wide email addresses to your shared inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.

Live chat

Chat directly with customers through a live chat widget on your website, giving them the help they need, when they need it.

Conversational bots

Improve the efficiency of live chat and scale your 1-to-1 communications. Use bots to create tickets and send visitors to the right service rep or knowledge base articles.

Conversation routing

Automatically assign incoming conversations to the right member of your team.

Reporting dashboard

See data on ticket volume and response times, knowledge base usage, customer feedback, and more. Use the data to know how you're doing and where to improve.

Email scheduling

Write one-to-one customer emails, and schedule them for the right send and receipt time.

Email tracking and notifications

Track one-off emails to customers. Receive real-time notifications when emails are opened or clicked.

Email templates

Save and reuse your most helpful emails. Share them with your team for faster and more consistent customer communication.

Canned snippets

Create a bank of reusable answers for customers' most frequently asked questions that you can quickly add to live chats or emails to save time and help customers faster.

Documents

Build a library of resources and collateral that you can easily share with customers. Get insight into when and where they are most engaged.

HubSpot-provided phone numbers

Leverage first-party phone numbers to receive inbound calls or make outbound calls.

Calling

Meeting scheduling

Share a link with customers that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Custom properties

Associate specific data points with contacts, companies, and deals.

Ticket pipelines

Split tickets into different pipelines, for example by region, brands, or teams. Manage each one uniquely to suit your business processes.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

Simple automation

Trigger customer emails when tickets are received and closed. Send internal notifications when a ticket status changes.

HubSpot mobile app

Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

Task queues

Power through your tasks with these automated to-do lists.

1:1 technical support

Get access to our global HubSpot customer support team so you can get the answers you need quickly.

Slack integration

Create tasks, get notifications, see and share contacts — directly in Slack. No more switching between tools.

1-to-1 email

Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.

Task calendar sync

Sync HubSpot tasks to a Google or Office calendar to get a full picture of your day.

HubSpot payments

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database.

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data and more predictable outcomes.

Permission sets

Quickly configure user permissions, such as access to customer feedback surveys, your knowledge base, or templates.

Product library

Build a product library, reference products within your tickets, and report on the performance of different products. Use the data to see which products and services are selling best.

Ticket tags

Create rules that automatically apply color-coded tags to tickets, appearing on the board view, table view, and record page.

Social logins

Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.

Ticket routing

Create dynamic routing rules that help your customers self-serve their issues with Breeze customer agent, or automatically connect them to the right agent the first time so you have more time to solve problems and delight customers.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

URL mappings

Redirect traffic from a HubSpot-hosted knowledge base article to any URL.

Coaching playlists

Save your exemplary call recordings into playlists that help you upskill your reps at scale.

Handoffs

Allow reps to book meetings on behalf of other users, or use round-robin rotation.

Duplicate management

Use artificial intelligence to identify and merge duplicate records.

Logged-in visitor identification

Identify logged-in website visitors when they send you a message through live chat, making it easy for your team to send personalized replies.

Sequences

Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, and more.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Custom reporting

Build custom reports that leverage contact, company, and ticket data from your contacts database alongside customer service data, so you can answer key business questions in one place.

Help desk

Provide support at scale with an AI-powered home base, where customer support reps can engage with customers and resolve tickets from every available channel. Create advanced views, and route incoming tickets and conversations based on attributes like owner or team.

Help desk automation

Automate recurring work like repetitive emails, assigning ticket statuses, updating properties, and adding tasks, so you have more time to solve problems and delight customers.

Knowledge base

Turn your most frequently asked support questions into a knowledge base of help articles so customers can help themselves. To reach a global audience, create language variations of articles in over 20 supported languages.

Teams

Organize your HubSpot account users into different groups that you can use to control access, filter reports, and more.

Video hosting & management

Host and manage video files within HubSpot. Then embed them in knowledge base articles and emails. Add CTAs and forms within the videos, and track their performance in the custom report builder.

1:1 video messaging

Standard contact scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

Customer feedback surveys

Gather customer feedback via CSAT (customer satisfaction), NPS (Net Promoter Score), and CES (customer effort score) surveys. Use this feedback to improve and grow your business.

Custom surveys

Solicit the feedback you need for your unique product or service, and deepen your customer relationships.

Insights dashboard

Keep track of all your customer feedback in a single dashboard, and use it view, track, and improve customer experience over time.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Goals

Measure your team’s performance on a granular level using different types of time-based goals.

Forecasting

Create detailed and customized forecasts for renewals and upgrades based on data from your contacts database.

Agent presence in inbox

See when more than one agent is working on the same ticket to reduce visitor confusion and increase agent efficiency.

Salesforce integration

Keep your Salesforce and HubSpot data in sync and up-to-date. Take sales actions right from records inside Salesforce.

Knowledge base single sign-on

Give authorized customers access to your company’s restricted knowledge base content using their primary login. Pairs with most third-party SSO solutions. Manage access by assigning users to specific access groups.

Customer portal

Give your customers more control over their customer service experience with a secure place to view, open, and reply to their support tickets, and access your knowledge base. Manage access by assigning users to specific access groups.

Post-chat feedback

Send customer satisfaction (CSAT) surveys to customers through live chat or chatbots to collect instant feedback on your chat engagements.

SLAs

Create service-level agreements (SLAs) for metrics like "time to close" and "time to first reply" so your team can easily prioritize incoming requests and meet customers’ expectations

Custom ticket and conversation views

Create custom views in the shared inbox and help desk workspace based on various ticket and conversation properties, helping your team stay focused and get their work done more efficiently.

Service analytics

A collection of fully customizable, out-of-the-box reports you can edit and save to your reporting dashboards — giving you insight into your customers and support processes so you can improve outcomes over time.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Playbooks

Build a library of resources and guides for your customer service team to follow. Automatically surface recommended content to your team, right when they need it.

WhatsApp integration

Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.

Presets

Call transcription and coaching

Gain real-time insight into calls with automatic recording and transcription to help you coach your team and gain visibility into your customer conversations.

Breeze customer agent

Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.

Conversation intelligence

Leverage AI to gain deep insight into the contents of your teams’ calls.

Customer success workspace

A centralized place to oversee post-sales customer management that helps customer success reps stay focused and drive retention.

Health score (Beta)

Build scores based on company- and/or individual-level behavior and demographic data to measure the state of your customer relationships. Leverage reporting and automation to monitor and respond to these scores.

Draggable chat widget

Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.

Single sign-on

Let users sign in to HubSpot using SAML single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Brand identity (Beta)

Custom channels API

Integrate any text-based messaging channel to your help desk.

Customer journey analytics

Understand your customers' interactions with self-service resources and support teams, measure and optimize the effectiveness of your engagement with customers, and streamline support processes by identifying bottlenecks and inefficiencies.

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Recurring revenue tracking

Build detailed reports to manage and track recurring revenue and renewals.

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Capacity limits for live chat

As an admin, set capacity limits for all your live chat agents so no chats are automatically assigned to agents when they're over their capacity limit.

Custom events

Sensitive Data

Interactive voice response

Use interactive voice response (IVR) to automate call management, reduce wait times, and improve the customer experience through customized routing.

Skills-based ticket routing

Create routing rules that assign incoming service requests in your help desk to agents with specific skills.

Conditional SLAs

As an admin, create a set of conditional service-level agreements (SLAs) that applies to new tickets from help desk-connected channels. Conditions can be based on ticket properties and/or properties of other objects associated with tickets, allowing you to customize how SLAs are applied for VIP, regional, and high-urgency customers.

* This feature is also included in HubSpot CRM Free. Limits that apply are noted in the feature description or from within the product.

All Free Tools

Forms

Create standalone, embedded, and collected forms to gather the contact details that your business needs.

Form follow-up emails

Send automated emails after form submissions to start nurturing and converting leads.

1:1 technical support

Get access to our global HubSpot customer support team so you can get the answers you need quickly.

Premium hosting

Host your pages and files on a fully managed and optimized infrastructure that scales with your business. Includes standard SSL certificate, content delivery network (CDN), web application firewall (WAF), and 24/7 security monitoring and threat detection.

AI assistants

Use AI to help with content creation, such as automatically writing meta descriptions, improving web copy, and more.

AI image generator

Create AI-generated images tailored to your content.

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.

Blog

Create search engine-optimized content for your blog based on best practices, and scale your content production with integrated AI features.

Permission sets

Quickly configure user permissions, such as access to your blog, website, or landing pages.

Calls-to-action

Product library

Build a product library, reference products within your content, and report on the performance of different products. Use the data to see which products and services are selling best.

Cookie management tools

Create and manage cookie banners on your website to capture tracking consent from your website visitors.

Social logins

Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.

Landing pages

Create responsive landing pages built to convert using our drag-and-drop editor.

Website pages

Create responsive website pages with built-in assets and editors, or work with developers to create custom pages that still keep editing simple.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

Content library

Create a centralized repository of your digital content where site visitors, prospects, or existing customers can download files, access marketing content, or view external sites and portfolios.

Subdomain and country code top-level domain availability

Connect your HubSpot account to a subdomain and/or country code top-level domain of a single brand's URL to host landing pages, blog posts, and other content you create inside your account.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Multi-language content creation

Multi-language variants of a website page or blog post will automatically be associated together, making your content easier to manage as you scale. See HubSpot’s supported languages.

Live chat

Chat 1-to-1 with visitors as they browse your site, and give them the information they need about your business.

Conversational bots

Scale live chat using bots. They can qualify leads, collect and store contact data, book meetings, and send leads to the right salesperson.

Shared inbox

Set up a shared inbox — for all incoming email, live chats and more — that your whole team can work from, easily managing 1-to-1 communications at scale.

Facebook Messenger integration

Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.

Reporting dashboard

Get data on your website, marketing, sales, and customer service performance. Gain insight into business performance and opportunities for improvement.

URL mappings

Redirect traffic from a HubSpot-hosted page or blog post to any URL.

Website traffic analytics

See how your content is performing with detailed filters like bounce rate, average time on page, and more.

App Marketplace integrations

Explore the HubSpot App Marketplace and connect your HubSpot account to hundreds of popular business apps through third party- and HubSpot-built integrations.

Template marketplace

Extend the look and functionality of your web content by installing any of the many free and premium themes or modules from HubSpot’s template marketplace.

HubSpot payments

Personalization tokens

Personalize your website for individual visitors by dynamically displaying CRM property values such as first name, last name, contact owner, and email address in website content.

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data and more predictable outcomes.

SEO recommendations & optimizations

Find topics to write about, identify SEO issues across your website, and learn how to optimize your pages to get more organic traffic.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Content staging

Build out a brand new site without touching your existing web presence. Content staging allows you to build safely in a separate staging area, test changes, and seamlessly take the new design live.

Google Search Console integration

Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.

Video creation & editing

Create high-quality, short-form video clips with captions, branding, and other style elements that can be shared across social channels.

Video hosting & management

Host and manage video files within HubSpot. Then embed them onto site pages and in emails. Add CTAs and forms within the videos, and track their performance in the custom report builder.

Password-protected pages

Password-protect website pages and landing pages, giving you the ability to control who can see the content on a specific page.

Logged-in visitor identification

Identify logged-in website visitors when they send you a message through live chat, making it easy for your team to send personalized replies.

A/B testing

Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.

Adaptive testing

Automate your A/B tests using artificial intelligence and machine learning to save time and improve conversion rates on your website.

Custom reporting

Build custom reports that leverage contact, company, and deal data from your contacts database alongside website and marketing engagement data, so you can answer key business questions in one place.

Contact create attribution

Understand your website’s impact on lead generation. See which sources, campaigns, referrers, content types, or titles are driving leads, right in your contacts database. Measure success across five different multi-touch attribution models.

SEO analytics

Custom views in shared inbox

Create custom views in the shared inbox based on various ticket and conversation properties, helping your team members stay focused and get their work done more efficiently.

Breeze customer agent

Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.

Content remix (Beta)

Expand the impact of your best content by easily repurposing it across marketing channels. For example, turn blog posts into social posts and ads to generate leads, or turn podcasts into blog posts and email campaigns.

Content embed

Create and manage modules and sections in HubSpot and easily embed them anywhere, including non-HubSpot hosted websites and in HubSpot’s WordPress plugin. Content embeds unlock your ability to personalize using smart content and personalization tokens, leverage CRM and HubDB data, and automatically publish updates anywhere a content embed is used.

Brand voice (Beta)

Define your brand voice using past writing samples, then use AI to create new content that uses your unique brand voice. Currently supports the blog, email, social media, SMS tools, podcasts, and case studies.

AI translation

Automatically translate your website page, landing page, or blog post content from one language to another. See HubSpot's supported languages.

Post narration

Create audio versions of your blog posts to support your audiences’ content preferences.

Podcasts

Create and manage your podcast episodes in HubSpot. Distribute your podcast through an RSS feed compatible with all major audio directories, and gain access to valuable performance insights to help you grow your audience.

Member blog

Generate higher quality leads by gating exclusive content for prospects and site visitors behind a login.

Smart content for pages

Personalize your visitors’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.

Dynamic pages

Dynamically generate SEO-friendly pages and manage content at scale using data stored in HubDB and your HubSpot CRM.

HubDB

Create, import, store, and manage custom data types in a relational data store using HubDB tables, similar to spreadsheets. Use HubDB data to dynamically create and populate content within different content types such as website pages, landing pages, and the blog tool. Includes the HubDB API for building apps, fetching table data for use externally, and syncing data with other systems.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Standard contact scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Duplicate management

Use artificial intelligence to identify and merge duplicate records.

Teams

Organize your users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too.

Filtered analytics view

Report on the success of your content based on what’s most meaningful to your business. Filter your analytics by domain, country, or any URL path on your site.

HubSpot mobile app

Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

Site tree

Manage your website content in a hierarchical system of folders so you can quickly see how your website is structured.

Salesforce integration

Keep your Salesforce and HubSpot data in sync and up-to-date.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Presets

Memberships

Restrict access to specific HubSpot-hosted web pages, landing pages, and blog content by requiring visitors to log in with a username and password. Manage access by assigning members to specific access groups.

Case studies (Beta)

Build and manage case studies that serve as proof points for prospects by showcasing your business's past success with customers.

Breeze content agent (Beta)

Generates high-quality content such as blogs, landing pages, podcasts, and case studies by using your brand voice with CRM data.

Draggable chat widget

Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.

Single sign-on

Let users sign in to HubSpot using SAML single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Brand identity (Beta)

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Multisites

Build, host, partition, and report on multiple websites within the same HubSpot account. Includes your core domain plus nine additional root domains (with more available for purchase as add-ons).

Code alerts

Scan website pages, landing pages, blog listing pages, modules, and templates for common performance errors that result in slow-loading pages.

Limit access to content

Give teams different permissions for your site pages, landing pages, blog content, forms, and CTAs based on role, region, and more, so they can only see and edit content relevant to them. Partitioning for emails, lists, and workflows is not included.

Activity logging

Track down changes to HubSpot content including pages, modules, blogs, images, CTAs, and others.

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Serverless functions

Host custom serverless function code within HubSpot to power custom-coded web apps and widgets like a calculator, an event system, a learning management system (LMS), etc.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Multi-domain traffic reporting

Filter your web traffic analytics by each domain you are hosting within HubSpot.

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Content approvals

Require or request approval before publishing a web page, blog post, or landing page.

Custom events

Sensitive Data

Content sync (Beta)

Enable one-way content sync from production to sandbox environments, allowing developers to safely test changes using real production content without impacting live pages.

Additional Limits in the Marketing Hub

1,000 static lists
1,000 smart lists
1,000,000 objects per portal (applies to Marketing Starter)
Maximum of 3,000 sessions per month (applies to Marketing Basic)
Up to 15 million contacts maximum, depending on your subscription
- The limit on the number of contacts listed here is an overall product limit, and is not your Maximum Contacts number for the purposes of your subscription. You should refer to your Order for the detail on your contact limit.

* This feature is also included in HubSpot CRM. Limits that apply are noted in the feature description or from within the product.

All Free Tools

Operations Hub includes access to all the free tools listed in the “Free Tools” table above.

Custom field mappings

Create your own custom field mappings to ensure the right data passes between apps.

Custom properties

Associate specific data points with contacts, companies, and deals.

Reporting dashboard

Get in-depth data on your business performance, so you know how you're doing and where to improve.

List segmentation

Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power efficient business processes and detailed reporting.

Multiple currencies

Track and manage multiple currencies in your HubSpot account.

1:1 technical support

Get access to our global HubSpot customer support team so you can get the answers you need quickly.

HubSpot payments

Required fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data and more predictable outcomes.

Permission sets

Quickly configure user permissions, such as access to signatures, notifications, or CRM views.

Product library

Build a product library that standardizes the products referenced in your CRM. Use the data to report on the performance of different products and services.

Social logins

Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.

Record timeline

Access the activity history for each record in your HubSpot Smart CRM.

Breeze customer agent

Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.

Programmable automation

Implement JavaScript and Python in workflow and bot actions to optimize internal processes and improve your customer experience.

Webhooks

Use webhook actions to send or retrieve information between HubSpot and other external tools.

Data quality automation

Easily format property data within workflows, and use custom formulas for more advanced data formatting, combinations, and calculations.

Bulk duplicate management

Use artificial intelligence to identify and merge duplicate contact and company records in bulk.

Teams

Organize your account by teams. You can segment leads, sort through content, and easily report on each team's performance.

Standard CRM interface configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

Custom reporting

Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.

Calculated properties

Create fields that roll up data from other fields, build custom equations, and sync data between records.

Standard contact scoring

Create rules-based scoring criteria. Use your scores to segment lists, trigger automation, run reports, and more.

Deal and company scoring

Score deals and companies based on custom criteria.

Admin notifications management

Set up default notifications for all users in your account, or create notification profiles by role.

Scheduled workflow triggers

Trigger HubSpot workflows on recurring custom intervals to better support your automated processes.

Association labels

Create custom association labels for different pairs of standard CRM objects (i.e. contacts, companies, deals, and tickets) to specify the relationship between those objects.

Data quality command center

Proactively monitor your data health and fix issues before they flare up.

Data health trends

Monitor changes in property fill rate, data sources, duplicates, and more.

AI-powered data formatting recommendations

Leverage AI-powered formatting recommendations to keep your CRM data clean, consistent, and reliable.

Presets

Webhook workflow triggers

Use data received from external webhooks to trigger workflows.

Datasets

Manage and transform your data for use across the HubSpot platform.

Single sign-on

Let users sign in to HubSpot using SAML single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Brand identity (Beta)

Standard sandbox account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Advanced data calculations and prep

Prep, transform, and calculate data within reusable custom datasets.

Snowflake data share

Share data from HubSpot with your Snowflake account. Please note that data refresh rates may vary depending on where your data is hosted. Learn more here.

Salesforce custom object sync

Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.

Custom objects

Organize teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

Field-level permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.

Log in as another user

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Custom events

Sensitive Data

Additional Limits in the Marketing Hub

1,000 static lists
1,000 smart lists
1,000,000 objects per portal (applies to Marketing Starter)
Maximum of 3,000 sessions per month (applies to Marketing Basic)
Up to 15 million contacts maximum, depending on your subscription
- The limit on the number of contacts listed here is an overall product limit, and is not your Maximum Contacts number for the purposes of your subscription. You should refer to your Order for the detail on your contact limit.

* This feature is also included in HubSpot CRM. Limits that apply are noted in the feature description or from within the product.

Invoices

Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.

QuickBooks online (QBO) integration

Seamlessly sync invoice and payment information to and from your QBO account.

Payment links

Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more.

Quotes

Create quotes and capture signatures on beautifully branded templates, powered by data in your CRM.

Subscriptions

Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.

B2B checkout

Product library

Build a product library and report on the sales performance of different products. Use the data to see which products and services are selling best.

Stripe payment processing

Simple revenue reporting

Monitor the health of your revenue with a simple, out-of-the-box dashboard that includes reports on revenue over time, customers over time, revenue split by payment type, and revenue by sales rep.

E-signature

Get digital signatures for quotes. No more printing and sending hard copies.

HubSpot payments

Custom billing automation

Automate time-consuming manual tasks like collections, customer implementation, renewal management, and more.

Custom revenue reporting

Combine commerce and CRM data in powerful customizable reports to gain a deeper understanding of your revenue performance.

Additional Limits in the Marketing Hub

1,000 static lists
1,000 smart lists
1,000,000 objects per portal (applies to Marketing Starter)
Maximum of 3,000 sessions per month (applies to Marketing Basic)
Up to 15 million contacts maximum, depending on your subscription
- The limit on the number of contacts listed here is an overall product limit, and is not your Maximum Contacts number for the purposes of your subscription. You should refer to your Order for the detail on your contact limit.

Automatic enrichment

Automatically enrich companies and contacts when you add them to your HubSpot Smart CRM with key attributes like location, role, seniority, employee range, and revenue.

Bulk enrichment

Enrich entire lists or single records in your HubSpot Smart CRM with key attributes like location, roles, and social media links using simple controls to ensure you get the right data at the right time.

Data test

See the percentage of data enrichment coverage available for your contact and company records.

List enrichment

Enrich entire contact or company lists with one-click enrichment that can update thousands of records instantly.

Enrichment workflow actions

Automate data enrichment with workflow triggers that update your contact and company records exactly when you need them.

Advanced enrichment settings

Enable automatic enrichment of new records.

Continuous data enrichment

Automatically get new data updates for your enriched companies and contacts as soon as they’re available.

Company enrichment

Enrich company records with key attributes like annual revenue, industry, employee range, address, social media pages, and more.

Contact enrichment

Enrich contact records with key attributes like role, employer, location, social media links, and more.

Form shortening

Dynamically shorten your forms with the Breeze Intelligence enrichment database while still collecting the data you need to understand, score, and route your leads with speed and precision.

Intelligence tab

Use the intelligence tab to quickly and and conveniently understand the visit activity and data hygiene of any company in your HubSpot Smart CRM directly within the company record.

Smart properties (Beta)

Leverage AI to research and answer questions about company records, sourcing information from across the internet.

Intent orchestration*

Automate actions from buyer intent*

Trigger workflows by adding companies identified in buyer intent to HubSpot lists.

Buyer intent overview

Auto-add companies*

Automatically add companies from your buyer intent overview to your HubSpot Smart CRM, static lists, and workflows.

High-intent page recommendations

Build your intent criteria with recommended page paths based on HubSpot lifecycle or deal stage conversion data.

Recent visitor email digests

Send daily, weekly, or monthly email digests highlighting buyer intent from recent website visitors.

Intent custom property

Create a custom company property that tells you which companies in your Smart CRM are showing intent.

Top visitor email digests

Send daily, weekly, or monthly email digests highlighting buyer intent from companies with the most website visits.

Intent automation*

Automate lead generation by auto-adding high-intent companies to your CRM, lists, and workflows.

Research intent (Beta)*

Identify companies who are researching topics relevant to what your business sells. Analyzes topics across 200K websites.

Conversational enrichment*

Enrich contact records with AI-powered email scanning that automatically captures details from logged conversations.

Job change notifications (Beta)

Detect whether contacts have left their company based on auto-reply emails.

Out-of-office detection (Beta)

Extract details from contacts' out-of-office email replies, such as key return dates and additional contacts.

Dedicated IP Add-On

$300 per month
For more control over your individual sender reputation, purchase your own dedicated IP address that will be monitored 24/7. This is a good fit for senders who consistently send a high volume of email each month.

Available as an add-on to Marketing Hub Professional and Enterprise

Custom SSL Add-On

$100 per month
Purchase premium SSL service if you need additional customization beyond the standard SSL already included in Marketing Hub Professional and Enterprise.

Available as an add-on to Marketing Hub Professional and Enterprise, or Content Hub Professional and Enterprise

Marketing SMS Short Code Add-On

$1,500 per month
For high-volume SMS sending. Includes setup or transfer of a random short code, plus maintenance. Requires purchase of SMS Limit Increase to use. Enables use of outbound MMS messages. Sending is only available from U.S.-based phone numbers, and messages can only be sent to U.S./Canada (+1) phone numbers.

Available as an add-on to Marketing Hub Enterprise for U.S. customers only

Transactional Email Add-On

$600 per month
Send relationship-based emails like automated commerce receipts, account updates, and system messages and get full engagement tracking across your emails.

Available as an add-on to Marketing Hub Professional and Enterprise

Brands Add-On

$1,000 per month
Manage multiple brands within the CRM of a single HubSpot account, enabling your centralized marketing team to efficiently organize brand-specific assets and streamline data sharing across your brands. The purchase of the Brands Add-On includes one additional root domain, 100 additional active lists, 100 additional static lists, and 100 additional workflows (up to a maximum of 5,000 total active lists and 5,000 total static lists per account).

Available as an add-on to Marketing Hub Enterprise

Marketing SMS Add-On

$75 per month
Includes setup and maintenance of a 10DLC phone number and registration plus 1,000 message segments per month, effective on your contract start date. Unused message segments don’t roll over into the following month. Sending is only available from U.S.-based phone numbers, and messages can only be sent to U.S./Canada (+1) phone numbers. Both incoming and outgoing SMS messages count against your message segment limit. As applicable, incoming MMS messages are counted as 5 message segments each.

Available as an add-on to Marketing Hub Professional and Enterprise for U.S. customers only

Ads Limit Increase

$100 per month
Create 50 additional ad conversion events and 50 additional audiences that sync hourly between your HubSpot account and HubSpot-supported advertising accounts. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub

Reporting Limit Increase

$200 per month
Increase your dashboards limit by 300, and create 3,000 additional custom reports for your team based on any metric in Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub. Purchase multiple limit increase packs for additional dashboards and custom report volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

API Limit Increase

$500 per month
Increase your included API call volume for your integrations between your HubSpot account and other services. Each capacity pack will add an additional 1,000,000 calls per day on top of the API calls included in your base subscription tier. Additionally, your rate limit will increase to 250 requests per 10-second. Customers are allowed to purchase a maximum of two capacity packs.

Available as a limit increase to any edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Workflows Limit Increase

$200 per month
Increase your included workflows volume for your HubSpot automations by 100 workflows. Purchase multiple limit increase packs for more volume. Maximum capacity of 10,000 workflows per account.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Lists Limit Increase

$200 per month
Increase your included active list volume by 100 lists and your included static list volume by 100 lists. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Teams Limit Increase

$200 per month
Increase your included teams limit by 100 teams. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Users Limit Increase

$200 per month
Increase your included users limit by 500 users. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Custom Objects Limit Increase

$500 per month
Define 10 more objects and store 1,000,000 more records across all your custom objects in HubSpot. Purchase multiple limit increase packs for more volume. Maximum capacity of 50,000,000 custom object records per account.

Available as a limit increase to the Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

E-signature Limit Increase

$60 per month
100 additional e-signatures per account per month that any users with a paid Sales Professional Seat or Sales Enterprise Seat can pull from. Purchase multiple limit increase packs for more volume.

Available as a limit increase to Sales Hub Professional or Enterprise

Transcription Limit Increase

$250 per month
Purchase 400 additional transcription hours to transcribe all your team's calls. Unused hours do not roll over into the following month. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Enterprise edition of Sales Hub or Service Hub

Domains Limit Increase

$100 per month
Host content and create traffic analytics reports on one additional root domain. Purchase multiple limit increase packs to add even more root domains.

Available as a limit increase to the Enterprise edition of Marketing Hub, Service Hub, or Content Hub

Standard Sandbox Limit Increase

$750 per month
Expand your testing capabilities in HubSpot with one additional standard sandbox account. Purchase multiple limit increase packs to add even more standard sandbox accounts.

Available as a limit increase to the Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Calling Minute Limit Increase

$50 per month
Increase your account's calling minute limit by 1,000 minutes per calendar month. Purchase multiple limit increase packs for more volume. Unused calling minutes don’t roll over into the following month.

Available as a limit increase to the Professional or Enterprise edition of Sales Hub or Service Hub

HubSpot Phone Number Limit Increase

$25 per month
Increase your phone number limit by 5 numbers per month. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Sales Hub or Service Hub

Video Limit Increase

$50 per month
Increase your included number of videos with advanced features by 50 videos. Purchase multiple limit increase packs for more volume.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub, Content Hub, or Service Hub

WhatsApp Message Limit Increase

$70 per month
Increase your account's WhatsApp message limit by 1,000 messages per month. Purchase multiple limit increase packs for more volume. Unused WhatsApp messages don’t roll over into the following month. Each WhatsApp message (previously provided as a “WhatsApp conversation”) counts toward your consumption, and after the 1,000 free messages limit, you will be charged on a per WhatsApp message basis. Once you reach your consumption limit, Marketing Hub and Service Hub Professional or Enterprise customers can purchase a limit increase, and Starter customers may elect to upgrade to a higher edition. For WhatsApp purchases, you may see "conversations" referenced on your prior order form. From July 1, 2025 onward, "WhatsApp conversation" will mean "WhatsApp message." Learn more about WhatsApp pricing here.

Available as a limit increase to the Professional or Enterprise edition of Marketing Hub or Service Hub

SMS Limit Increase

$15 per month
Increase your account's SMS message segment limit by 1,000 per month, effective on your contract start date with this optional SMS limit increase. Purchase multiple limit increase packs for more volume, up to 10 million message segments. Unused message segments don’t roll over into the following month. Sending is only available from U.S.-based phone numbers, and messages can only be sent to U.S./Canada (+1) phone numbers. Both incoming and outgoing SMS messages count against your message segment limit. As applicable, incoming MMS messages are counted as 5 message segments each. Requires purchase of at least one of Service SMS, Marketing SMS 10DLC, or Marketing SMS Short Code Add-ons.

Available as a limit increase to Marketing Hub and Service Hub Professional and Enterprise for U.S. customers only.

Calculated Properties Limit Increase

$70 per month
Increase your included calculated properties volume by 25. Purchase multiple limit increase packs for more volume. Maximum capacity of 500 calculated properties per account.

Available as a limit increase to the Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Custom Properties Limit Increase

$220 per month
Increase your included custom properties volume by 500. Purchase multiple limit increase packs for more volume. Maximum capacity of 3,000 custom properties per object per account.

Available as a limit increase to the Professional and Enterprise editions of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Company, Deal, Ticket, Marketing Event, and Invoice Record Limit Increase

$1,100 per month
Increase the 15 million record limit included for paying customers by 1 million records. Applies to company, deal, ticket, marketing event, and invoice records. Purchase multiple limit increase packs for more volume. Maximum capacity of 50,000,000 standard object records per account.

Available as a limit increase to the Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

CRM Contact Record Limit Increase

$1,700 per month
Increase the 15 million CRM contact record limit for paying customers by 1 million records. Purchase multiple limit increase packs for more volume. Maximum capacity of 50,000,000 CRM contact records per account.

Available as a limit increase to the Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, or Operations Hub

Technical Limits & Definitions

HubSpot's API Limits

The following limits apply to any of HubSpot's APIs. If you have questions about the APIs you can post them in the developer forum.

40,000 API Calls per day (without the API add-on)
Up to 160,000 API calls per day (only with the API add-on)
10 requests per second API rate limit
Intervals of 5 minutes or more API polling limit
Up to 5% of total syncs failed API requests limit

Other Technical Limits

1,000 form submissions per contact
1,000 custom properties
1,000 values per picklist property
10,000 associated contacts per company
10,000 associated deals per contact or company
10,000 associated engagements per contact
30,000 limit for Contact profile update activites
Up to 500 workflows per portal

Helpful Definitons

An 'object' is a single contact, company, deal, ticket, product, notes, one-to-one email, live chat, meeting, or task.
A 'session' means interaction with your website by a single visitor in a single session.
An 'engagement' is a note, meeting, or task.

Frequently Asked Questions

If I subscribe to the Marketing Hub and CRM Free, what's my technical contact limit in the CRM?

We will honor the higher limit and the tools run off of the same underlying database. That means if you subscribe to the Marketing Hub and CRM Free, you could have up to 15 million objects, and contacts count as an ‘object’ in the CRM. Remember that if you use CRM Free with the Marketing Hub, the contacts you add to the CRM end up in both places and could affect your contact tier pricing.

Do I have to apy for contacts?

Yes, if you subscribe to the Marketing Hub. While there’s no charge for contacts in the CRM, if you subscribe to the Marketing Hub, you will be charged for contacts as part of your fee for that product, even if they are added through the CRM.

Are tehre any separate email sending fees?

No. HubSpot email costs are tied to the number of contacts you purchase. You can email the contacts within your contact tier up to ten times per month. Since that works out to about one email every other business day, customers generally find this is more than enough. If you need to send even more than that, you can purchase more contacts and increase your total monthly email send limit.

Where can I find more information on what these API limits mean?

You can find more information about our APIs and the limits that apply to them through our API Documentation, including our API Usage Guidelines.

The HubSpot Customer Platform

Marketing Hub

Sales Hub

Service Hub

Content Hub

Operations Hub

Commerce Hub

Small Business Bundle

Breeze

HubSpot AI

App Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

By Team Size

HubSpot for Startups & Small Businesses

HubSpot for Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

Featured Links

Community & Events

Partners

Education

Tools

Services

The HubSpot Customer Platform

Free HubSpot CRM

Overview of all products

Marketing Hub

Sales Hub

Service Hub

Content Hub

Operations Hub

Commerce Hub

Small Business Bundle

Breeze

HubSpot AI

App Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

By Team Size

HubSpot for Startups & Small Businesses

HubSpot for Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

Pricing Overview

Something Powerful

Tell The Reader More

HubSpot Seats

Something Powerful

Tell The Reader More

HubSpot Credits

Something Powerful

Tell The Reader More

Something Powerful

Tell The Reader More

Something Powerful

Tell The Reader More

Free Tools

Contact management

Contact website activity

Companies

Deals

Tasks & activities

Gmail, Outlook, and Microsoft Exchange integrations

App Marketplace integrations

Template marketplace

Custom support form fields

Ticketing

Prospects

Forms