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      Marketing automation software

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      • By Team Size

        • hubspot-for-small-business

          HubSpot for Startups & Small Businesses

          HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

          Learn more
        • hubspot-for-enterprise

          HubSpot for Enterprises

          With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

          Learn more
    • Why HubSpot?
      • Why HubSpot?

        • why-choose-hubspot

          Why Choose HubSpot?

          After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

          Learn more
        • case-studies-2

          Case Studies

          Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

          See all case studies
        • Spotlight

          Spotlight: Product Updates

          Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.

          Explore product updates
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Glossary of CRM, Marketing, and Sales Terms

Explore HubSpot’s comprehensive glossary of key terms in CRM, marketing, and sales. Quickly find definitions and deepen your understanding of how these concepts apply across HubSpot’s products and features.

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B

B2B Sales

C

Cost Of Goods Sold

G

Gross Margin

K

Key Performance Indicators

R

Return on Investment

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